Projects
DEMO REEL
A quick taste of my work across professional and personal projects.
The Home Depot x ESPN College GameDay
Transformed a 20-year sponsorship into a fully integrated platform by steering end-to-end production for “College GameDay Built by The Home Depot,” uniting live activations with broadcast, digital, and retail touchpoints.
Produced high-engagement branded content through the “Built by Doers” storylines, highlighting behind‑the‑scenes crew and talent from GameDay and elevated brand narrative across social channels.
Drove record results, making 2024 ESPN’s most-watched season ever and generating triple-digit jumps in digital engagement and brand impressions.
Delta Air Lines x WNBA: Power Forward
Produced a three-part video series featuring WNBA stars Breanna Stewart, Cameron Brink, and Nneka Ogwumike—telling their personal journeys off-court to drive earned and branded storytelling around Delta’s WNBA partnership.
Aligned storytelling with brand identity, positioning Delta not just as a travel partner but as a vehicle for athlete empowerment, community values, and WNBA growth.
Collaborated closely with Delta’s marketing leadership, bringing authentic brand narrative and high production standards to premium storytelling campaigns for a sport at inflection.
Mastercard x NYC Marathon: 50 Years & Running
Produced Mastercard’s “50 Years & Running” campaign marking the 50th NYC Marathon by profiling three iconic small businesses along the route and celebrating their role in keeping the city running
Elevated brand-sponsor alignment, positioning Mastercard as a community champion by paralleling the endurance of runners with the resilience of local business owners
Managed full-spectrum production delivery, from on-location shoots in Harlem, Bronx, and Brooklyn to post-production creative assets and final media deployment
TCS | Imagine The Difference
Produced and delivered TCS’s flagship brand campaign for the TCS New York City Marathon, highlighting their innovation in digital twin technology through the lens of elite marathoner Des Linden.
Directed multi-platform content strategy across paid, owned, and earned media, driving over 38 million impressions and a 93% video completion rate.
Increased average time spent on landing experience to over 3 minutes per visitor, indicating deep engagement and effective storytelling.
Delta Business Class
Produced storytelling content throughout the program, documenting student experiences—from flight simulator kick-off at Delta HQ to front-office rotations at the Lakers, Knicks, Hawks, and Jazz.
Delivered high-quality branded media, distributed across Delta’s social platforms and partner networks including ESPN and The Players’ Tribune.
Activated a comprehensive media strategy, using geo-targeted paid and earned media to elevate Delta’s DEI narrative in select markets tied to NBA team regions.
