Mastercard x NYC Marathon: 50 Years and Running

Produced Mastercard’s “50 Years & Running” campaign marking the 50th NYC Marathon by profiling three iconic small businesses along the route and celebrating their role in keeping the city running

Elevated brand-sponsor alignment, positioning Mastercard as a community champion by paralleling the endurance of runners with the resilience of local business owners

Managed full-spectrum production delivery, from on-location shoots in Harlem, Bronx, and Brooklyn to post-production creative assets and final media deployment