The Home Depot x ESPN College GameDay

Transformed a 20-year sponsorship into a fully integrated platform by steering end-to-end production for “College GameDay Built by The Home Depot,” uniting live activations with broadcast, digital, and retail touchpoints.

Produced high-engagement branded content through the “Built by Doers” storylines, highlighting behind‑the‑scenes crew and talent from GameDay and elevated brand narrative across social channels.

Drove record results, making 2024 ESPN’s most-watched season ever and generating triple-digit jumps in digital engagement and brand impressions.